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At our companies’ inception we knew that we didn’t want to simply sell boards, we wanted to produce quality boards that looked great and were affordable. We wanted to enrich the paddling industry with cool events, races and Friday Night Paddles. We wanted to become ambassadors for stand up paddling and share our love for this new sport with all that crossed our paths.


Being from a surfing community (Rockaway Beach in Queens, New York) we also wanted to pay homage to surfing pioneers from the 1950’s and 60’s who paved the way for stand up paddling. Our retro products will bring you back to Southern California, where long, lazy summer days with great friends dominated the era. They will bring you back to bonfires on the beach under the stars. Back to the days when you wore flip flops and shorts in December. And back to the days when you didn’t have a care in the world, your biggest problem being what you were going to do on Saturday night.


Our Born in the USA -Gen H2O products represent different regions within the US. As opposed to the surf scene in California in the 1960’s, the Wake Surfers from the Gen H2O line is reminiscent of the urban Rockaway Beach surf scene. Graffiti art and sic graphics are introduced in these exciting, fast and gritty products. The Gen H2O Touring Boards remind riders of the forests of the Northern states and the Bamboo Surfer pays tribute to the guys and gals that are growing bamboo domestically in Mississippi.


Stand up paddling is more than just taking control of the waves or the feeling of cruising along the glassy waters at sunrise. To us, it’s a movement, a thirst for life and a love for the fastest growing water sports in the world. We are happy that you are sharing in this movement and that our boards have sparked your interest. Please feel free to contact us with any and all questions.


See you on the water,

Kelley Brooke, Founder of The H2O Generation