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Open a Business

We believe that our winning strategy, to operate H2O paddle classes, rentals and retail sales,  will allow the part time or full time business owner an opportunity to generate a healthy revenue stream. Over the past two years, The H2O Generation has built a successful in-house rental, retail and class programming platform that has introduced countless people to the sport of stand up paddling, stand up paddle yoga and other stand up paddleboard fitness classes.

Several H2O Generation Rental/Class/ Retail Pop Up stores are in development or have opened including The Hamptons, California, NYC, The Mississippi River, Wisconsin, multiple Florida locations and NYC. Each store will include paddleboard rentals, H2O paddleboard fitness classes SUP Lessons, SUP SURF Lessons and H2O Generation product sales.

The infrastructure of the H2O Generation allows for seamless store operation and expansion. The H2O team currently employs an experienced corporate office staff,  a professional product fulfillment/warehousing center, superior class instructors and enthusiastic store operators.

For more information on how to open your own Rental/Retail/Paddle Class location email Kelley Brooke at